![]() ![]() If their emails are static and visually hard to distinguish from those of other brands, embedding GIFs in yours will make you stand out. GIFs may be conquering the web but they haven’t fully conquered email marketing just yet and chances are, your competitor isn’t using them. Imagine the goodwill you can create simply by adding a GIF to your email campaigns. There are even those who put their love for GIFs right next to their passion for travel and pizza on their Tinder profiles. People love GIFsĪ lot of people love GIFs. They’re more widely supported and they’re less heavy on load time than video is. If you just want to video showcase something, GIFs can be a great alternative to video. They instead show a fallback image which means your message may get lost if the reader doesn’t click the embedded video. While some email clients already allow subscribers to display videos directly within their inbox, some big ones, like Gmail, don’t. Just like the use of colors and fonts, it’s a way to make something stand out. Our eyes are automatically drawn to movement so inserting an animated GIF into your email is a great way of drawing attention to something. Why you should try embedding GIFs in your emails Animated GIFs draw attention It’s an image format developed by CompuServe in 1987 that displays images in rapid succession to create an animation. “GIF” stands for “Graphics Interchange Format”. #Licecap gifmaker how to#Let’s go over why you should test GIFs in your email campaigns and how to insert a GIF into an email if you’ve never done so before. Yet there are many reasons to give GIFs a go in your emails. With 56.6% of marketers in 2018 saying they at least embedded GIFs sometimes, that question seems to be as debated as to whether “GIF” is pronounced with a hard or a soft “g”. Does that mean you should use GIFs in your email marketing as well? ![]() People like them, share them, and even use them to respond to threads on social media. ![]() It’s hard to browse the web these days without coming across a GIF. ![]()
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